Pacinamix, an integrated services, trading and management consulting group, has been appointed as below-the-line service provider to McDonald’s South Africa (SA). The appointment follows a lengthy evaluation process which included a number of proposals and presentation around a variety of strategic aspects of the McDonald’s SA brand.
The Pacinamix Group has in-depth expertise in integrated marketing and is able to use its extensive experience to provide solutions to its clients. For this client, its tasks will include the strategic use of PR to support campaigns, integrated corporate communications activities, and highlighting McDonald’s SA’s key CSR initiatives, in order to enhance and maintain the brand’s existing relationships with the many communities within which they operate.
“We are pleased to welcome the Pacinamix Group to the McDonald’s SA family. The group will work hand-in-hand with us to support our vision and mission of being South Africa’s restaurant and employer of choice. We look forward to strategic communication solutions that will bring our vision to life and touch each and every one of our eight million customers. We have complete faith that this partnership will see us engage communities all over South Africa through our ‘Little Moments of Lovin’,” said Mc Donald’s SA Chief Marketing Officer, Daniel Padiachy.
Pacinamix is an integrated services, trading and management consulting group – which strands across Corporate Strategy, Integrated Marketing Communications, Business Processes and Project Management, Human Capital Solutions, and Resources.We provide value accretive solutions for clients across a broad spectrum of industries and sectors. Our executive team has cross-sector experience and expertise to work with, and we support our clients execute their strategies effectively.
About McDonald’s SA
McDonald’s South Africa has 249 restaurants in nine provinces, over eight million customers per month and over 11,500 employees.