6 June 2017
“We are proud to serve great tasting food to the millions of guests that come to our restaurants every month. We are customer-obsessed through maintaining our brand DNA of Quality, Service, Cleanliness and Value.” Greg Solomon, CEO of McDonald’s South Africa emphasized at an exclusive Big Mac® Dinner Experience, hosted ahead of a campaign launch of its iconic Big Mac® Medium Meal.
The media engagement event was designed to educate everyone in attendance about the restaurant’s high-quality food standards that are coupled with strictly enforced cooking procedures.
The evening included an interactive cook-off competition testing the skills of the media in putting together the iconic Big Mac®. Lots of fun was had as everyone tried to listen to the clues and remember the ingredients from last time they had a Big Mac® at one of the 250 McDonald’s restaurants across the country. It was amazing to see how many of the guests knew the Big Mac® and could recreate it almost identical to the one selling in store.
The fun cook-off was judged by non-other than the world-renowned chef, Honorary President of the South African Chefs Association (SACA); Chef Martin Kobald, who also prepared the meal for the evening – using ingredients found in most of McDonald’s meals.
“As a customer obsessed brand, knowing these tough economic times have been hard on all of us; we wanted to put our most iconic sandwich – the Big Mac® in accessible reach of the people of South Africa. Whilst doing this, our number one priority remains maintaining the high quality of our food.” Solomon said
For more information on our food, please visit our website on www.knowourfood.co.za
About McDonald’s SA:
McDonald’s opened its doors to the South African market in 1995. Now, 21 years later, we proud to say we have 250 restaurants in nine provinces and employ over 11 500 employees. The food we serve to the South African market is 80% locally produced.
To date, McDonald’s SA has 37 owner operators, otherwise known as franchisers. They are all strategic partners to the business and operate within our systems, even though they are interdependent.
McDonald’s SA works with independent suppliers who are carefully selected and approved on the basis of their high performance, safety and quality control measures. This is how we ensure that the food we serve stays of the highest quality.
We are proud of the following:
- Voted Deloitte Best Company to Work for 2009, 2010, 2011
- Brought first Drive Thru to South Africa
- Brought the first hand held Breakfast to South Africa
- Operate 24/7
- Introduction of our McDonald’s Delivery Services
- Light Steel Frame designs into our stores
- Know Our Food
We are still making sure you are lovin’ it and going strong.
For more information, please contact:
Public Relations Accounts Manager
|Woodhill Office Park Block 5, 53 Philip Engelbrecht Drive, Meyersdal|
|+27 (0) 11 057 6161|
|+27 (0) 73 701 8191|