Pacinamix, McDonald’s PR, and Communications agency have taken an amazing leap in looking at ideas that bring food and fashion together. Working with the designer, Gert-Johan Coetzee to glamorously commemorate the golden 50th anniversary of the iconic Big Mac® burger with an exciting and sassy Big Mac® Fashion line. The ‘club culture’ trend taking over the high fashion streets across the country was the inspiration for the collection.
The Big Mac® 50th Fashion Collection was showcased at Gert-Johan Coetzee’s show at the SA Fashion Week that was held at Sandton City on the 12th of April. This collection was everything Gert-Johan’s designs are known for. The show was breath-taking, it was filled with sequence, metallic fabrics, faux fur and the iconic McDonald’s golden arches. As the showstopper, McDonald’s breakfast ambassador, Nomzamo Mbatha, glided out in a beautiful red ballgown made by the design genius himself.
“Celebrating the 50th anniversary of the McDonald’s Big Mac® – an iconic sandwich in South Africa and across the world, meant we had to do something extraordinary to honour this huge milestone. The collaboration with the designer extraordinaire was exactly the exciting edge for us. The fashion
line is a celebration of the people that enjoy this iconic burger and the pop culture that McDonald’s, as a brand is a big part of,” expressed Daniel Padiachy, McDonald’s SA Chief Marketing and Communications Officer.
This campaign showcased Pacinamix’s ability to come up with a brilliant PR strategy focusing on creating awareness and a newsworthy narrative around The Fashion Show with the iconic designer. Pacinamix invited selected lifestyle, food, fashion media and influencers including Selimathunzi, Eye Witness News, Sunday Times, Tshepi Vundla, Fezokuhle Zulu and Melody Molale to the internationally acclaimed SA Fashion Week to experience Gert-Johan Coetzee’s Big Mac Fashion Line reveal on the runway.
Pacinamix is proud to have been part of this legendary collaboration. We are a dynamic company that values great partnerships and creative PR ideas.