McDonald’s Nazo! meals. A flavourful offering for its loyal customers
To launch Nazo Meals, we came up with a TVC that tells a story of an go-getter with an eye for a good offer. Only thing is, people around him think he’s a ‘cheese boy’ and spread hearsay about how he affords his lifestyle and Nazo Meals. It’s only a matter of time until the cat — or receipt— is let out of the bag that everyone understands how he enjoys izinto ezimnandi AKA Nazo Meals.
Great Coffee. Simple.
We Care. Now more than ever.
Macdonald’s SA tasked us to remind its customers about their unrivalled hygiene standards.
It’s well known that McDonald’s is a feel good brand. What customers may not realise is that food safety is and has always been, a number 1 priority.
Our task was to reassure customers of our hygiene standards – and demonstrate that everyone at McDonald’s works to ensure that the food we serve is safe and enjoyable.
And, we had to tell the story in a way only McDonald’s knows how…